Images are an important aspect of any website. When used appropriately, they can entice site visitors, sell products and services, and much more. They also have the ability to improve a site’s SEO and draw in the right people from search engines. If you’re unsure of how to optimize your images in a way that will support your SEO efforts, you’re in luck because this handy guide will show you how to do just that.
1. Use Keywords in Image File Names
Prior to uploading any image to your website, you should make sure that it contains a keyword in its file name. For example, instead of uploading an image titled “picture123.jpg,” you should upload one that contains your keyword. If your keyword is cleaning services Denver, the image name can be “cleaning-services-Denver.jpg.” This way, you’ll increase your chances of ranking for the keyword cleaning services Denver.
2. Add Alt Text
If there’s an issue with an image loading on a website, alternative text or alt text will appear when a site visitor hovers their cursor over it. Therefore, it’s imperative that you add alt text to all of the images on your website. The alt text should be at least 125 characters long and contain a keyword that can be crawled by search engines.
3. Create an Image Sitemap
Image sitemaps make it easy for you to inform search engine bots of the images that you want them to crawl and index. If your site is in WordPress, the Yoast SEO plugin is a wonderful resource that will make it a breeze to create your image sitemap.
4. Reduce Image File Sizes
Websites that load faster are likely to rank higher than those with slow loading times. Since images with large file sizes can cause your website to load slower, it’s vital that you scale your images to the size you want them to display. The “Save for Web” command in Adobe Photoshop is an easy way to reduce image file sizes because it will allow you to adjust your image to the lowest acceptable file size while still ensuring image quality.
5. Use the Appropriate File Types
All images on your website should be in JPEG, GIF, or PNG formats. JPEG files are preferred for most images because they can be small yet high in quality. GIF files can bring clarity to plain website images like buttons or icons. PNG files are increasing in popularity because they allow for quality images which are not lost when re-saving.
Now that you are aware of how to effectively optimize your images for SEO, there’s one thing left for you to do: implement these tips!
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