1. Include NAP Information
Your site should include accurate “NAP” information (Name, Address and Phone Number). If your NAP information is inaccurate on your website, local citations, and social media pages, your business is less likely to show up in a local search. The global footer of your website is a great place for NAP information to ensure that it stays consistent on all pages. This helps the search engine crawlers can connect your pages together.
2. Solicit Customer Reviews
Online reviews are essential for any small business. They can let prospective customers or clients know whether your company is worth investing in while telling Google whether or not your business should be recommended to search engine users. By soliciting customer reviews, you can increase your chances of ranking high. Angie’s List, TrustPilot, Yelp, Google, and Facebook are all examples of sites you can use to capture customer reviews.
3. Use Local Keywords
The use of local keywords is imperative for any small business owner looking to improve their online presence. If you are a moving company in Los Angeles, be sure to use keywords like “Los Angeles movers, “Los Angeles moving company” and “Los Angeles professional moving services” throughout your web pages. In the event that your business serves multiple cities or areas, you should create unique pages of content targeting each city or area.
4. Claim Your Google My Business Page
You should claim your Google My Business page and update it to include your NAP information, website, hours of operation, and more. Google My Business will give you the opportunity to respond to customer reviews, share useful information, and stand out from competitors.
5. Take Advantage of Local Citations
Local citations which include your business’s NAP information are a great way for you to boost your authority and connect your business with the city or area you serve. Some of the most powerful local citation sites include BBB, HotFrog, Manta, MerchantCircle, ThumbTack, and SuperPages.
If you’d like for your business to thrive in local SEO, including NAP information on all of your pages, soliciting customer reviews, using local keywords, claiming your Google My Business page, and taking advantage of local citation will help you do so.
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