1. Use the Right Keywords on Your Website
Many local contractors fail to use the right keywords on their websites and wonder why nobody is finding them online. Rather than using keywords that describe your company, use keywords that your target audience would use to search for you.
For example, if you’re a plumber and service all of Charlotte, you should use keywords such as “plumber Charlotte,” “quality plumbing services Charlotte,” and “affordable plumber Charlotte.” You can create location specific pages to target keywords such as “plumber Ballantyne” or “plumber Dilworth” to further improve your local SEO.
2. Claim and Optimize Your Google My Business Page
One of the easiest ways to improve your SEO as a local contractor is to claim and optimize your Google My Business Page. Once you’ve claimed your page, be sure to select the right business category, add your local phone number, address, and business hours, upload a few quality photos, and include a unique description that describes what your business offers.
3. Constantly Update Your Website
Google rewards websites that are constantly active. This means, the more you update your website with valuable content, the higher your chances will be of ranking well. You can add a blog to your website and regularly update it with blog posts related to your industry. Constantly adding before and after pictures and reviews from satisfied customers can also improve your SEO.
4. Ensure Your Website is User Friendly
Websites that are confusing to use can deter potential customers and hurt your search engine ranks. To make your website more user friendly, you should ensure it’s responsive and loads quickly, include your contact information and social media icons in an easy to find area, make sure your content is easily skimmable, add a call to action button, and include a contact form that is easy for customers to fill out.
Although print ads, yellow pages, and television commercials may help you land new customers, almost all customers find contractors online these days, making a well-designed, SEO optimized website essential. By following the tips listed above, you can capture more customers online and meet your business goals.
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