5 SEO Tips for Local Small Business Owners

As a small business owner, your goal should be to inform Google of where you are located and what you have to offer so that your business can appear in front of as relevant an audience as possible. You can accomplish this goal by implementing several local SEO tips. Keep reading to learn what these tips are so that you can increase your brand awareness and profitability without dishing out thousands of dollars on paid advertising.

1. Include NAP Information

Your site should include accurate “NAP” information (Name, Address and Phone Number). If your NAP information is inaccurate on your website, local citations, and social media pages, your business is less likely to show up in a local search. The global footer of your website is a great place for NAP information to ensure that it stays consistent on all pages. This helps the search engine crawlers can connect your pages together.

2. Solicit Customer Reviews

Online reviews are essential for any small business. They can let prospective customers or clients know whether your company is worth investing in while telling Google whether or not your business should be recommended to search engine users. By soliciting customer reviews, you can increase your chances of ranking high. Angie’s List, TrustPilot, Yelp, Google, and Facebook are all examples of sites you can use to capture customer reviews.

3. Use Local Keywords

The use of local keywords is imperative for any small business owner looking to improve their online presence. If you are a moving company in Los Angeles, be sure to use keywords like “Los Angeles movers, “Los Angeles moving company” and “Los Angeles professional moving services” throughout your web pages. In the event that your business serves multiple cities or areas, you should create unique pages of content targeting each city or area.

4. Claim Your Google My Business Page

You should claim your Google My Business page and update it to include your NAP information, website, hours of operation, and more. Google My Business will give you the opportunity to respond to customer reviews, share useful information, and stand out from competitors.

5. Take Advantage of Local Citations

Local citations which include your business’s NAP information are a great way for you to boost your authority and connect your business with the city or area you serve. Some of the most powerful local citation sites include BBB, HotFrog, Manta, MerchantCircle, ThumbTack, and SuperPages.
If you’d like for your business to thrive in local SEO, including NAP information on all of your pages, soliciting customer reviews, using local keywords, claiming your Google My Business page, and taking advantage of local citation will help you do so.

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5 SEO Tips for Local Small Business Owners

5 SEO Tips for Local Small Business Owners

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Top 5 Image Optimization tips for your Website

Top 5 Image Optimization tips for your Website

Image Optimization is one of the most important factors that you need to consider on your business website. Visit: https://90degreedesign.com

5 SEO Image Optimization Tips

Images are an important aspect of any website. When used appropriately, they can entice site visitors, sell products and services, and much more. They also have the ability to improve a site’s SEO and draw in the right people from search engines. If you’re unsure of how to optimize your images in a way that will support your SEO efforts, you’re in luck because this handy guide will show you how to do just that.

1. Use Keywords in Image File Names

Prior to uploading any image to your website, you should make sure that it contains a keyword in its file name. For example, instead of uploading an image titled “picture123.jpg,” you should upload one that contains your keyword. If your keyword is cleaning services Denver, the image name can be “cleaning-services-Denver.jpg.” This way, you’ll increase your chances of ranking for the keyword cleaning services Denver.

2. Add Alt Text

If there’s an issue with an image loading on a website, alternative text or alt text will appear when a site visitor hovers their cursor over it. Therefore, it’s imperative that you add alt text to all of the images on your website. The alt text should be at least 125 characters long and contain a keyword that can be crawled by search engines.

3. Create an Image Sitemap

Image sitemaps make it easy for you to inform search engine bots of the images that you want them to crawl and index. If your site is in WordPress, the Yoast SEO plugin is a wonderful resource that will make it a breeze to create your image sitemap.

4. Reduce Image File Sizes

Websites that load faster are likely to rank higher than those with slow loading times. Since images with large file sizes can cause your website to load slower, it’s vital that you scale your images to the size you want them to display. The “Save for Web” command in Adobe Photoshop is an easy way to reduce image file sizes because it will allow you to adjust your image to the lowest acceptable file size while still ensuring image quality.

5. Use the Appropriate File Types

All images on your website should be in JPEG, GIF, or PNG formats. JPEG files are preferred for most images because they can be small yet high in quality. GIF files can bring clarity to plain website images like buttons or icons. PNG files are increasing in popularity because they allow for quality images which are not lost when re-saving.

Now that you are aware of how to effectively optimize your images for SEO, there’s one thing left for you to do: implement these tips!

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