5 Overlooked SEO Tips

SEO is essential for businesses of all shapes and sizes. If you are a business owner who is currently using SEO strategies to capture new customers online or are interested in using SEO to help your business grow, you should make every effort to take advantage of the five commonly overlooked SEO tips listed below.

1. Use Images to Boost Rankings

All too often, website images are not optimized. In addition to optimized content, optimized images can improve SEO. All images should be sized appropriately and include proper alt tags that describe what they are showing. It’s a good idea to use keywords in alt tags so that your images rank for the keywords you are targeting.

2. Link Internally

While you may be focused on earning quality backlinks from other websites, you may be forgetting to link to pages on your own website. This is known as internal linking and can be very beneficial for SEO. If possible, include 3 to 4 internal links per page of content and use long tail keywords in the anchor text.

3. Ensure Fast Load Times

If your website takes forever to load, your rankings may suffer. Therefore, it’s essential that you ask a developer to help you ensure your website loads at a lightning-fast speed. A developer can speed up your site by minimizing HTTP requests, reducing server response time, enabling browser caching and compression, resizing images, and reducing plugins.

4. Implement HTTPS

HTTPS is a protocol that is designed to keep websites secure. Website visitors value secure connections, especially when they will be inputting private information. That being said, websites that adhere to best practices for user experience are more likely to rank higher in search engines.

5. Avoid Duplicate Content

You should go through every page of your site and make sure that the content is 100% original. Whether the duplicate content comes from within your domain or outside of your domain, your rankings may drop. To avoid duplicate content, you can consolidate similar pages, create unique title tags and meta descriptions, and use 301 redirects as well as canonical tags. By taking advantage of these overlooked SEO tips, your business can enjoy an increase in website traffic in addition to greater brand awareness and improved conversion rates.

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Top 3 Common Website Development Mistakes to avoid

A professional web presence is a requirement for gaining new customers, establishing credibility and fostering client relationships. Avoid common web design mistakes can be fixed with some thought and effort. For more info visit: https://90degreedesign.com/raleigh-web-design/

3 Web Development Mistakes to Avoid

Web developers are responsible for building websites that help businesses increase brand awareness and profitability. If you are a web developer, you probably spend the majority of your days writing code, collaborating with copywriters, graphic designers, and videographers, identifying and fixing issues uncovered by user feedback or testing, and converting content, graphics, audio, and video into compatible web formats.
Regardless of whether you’re a novice web developer or have been in the industry for years, you should make it a top priority to avoid these common web development mistakes.

 

1. Failing to Test All Major Browsers
Good web developers are aware of the fact that not all web browsers are created equal. As a web developer, you should always remember to test your site on Google Chrome, Mozilla Firefox, and Microsoft Edge. By doing so, you can ensure that your website looks, feels, and functions the same way in any web browser that a site visitor may be using.

2. Forgetting to Ensure a Site is Responsive
Due to the increasing popularity of tablets and smartphones over the past decade, you can expect the majority of your site visitors to be on their mobile device rather than desktop. Therefore, it’s imperative that any website you build is responsive. A single responsive site offers a variety of benefits including increased search engine visibility, consolidated analytics and reporting, and the delivery of quality content to any site visitor.

3. Ignoring Page Speed
Page loading time is vital for good SEO and a mobile friendly site. If your website takes too long to load, site visitors will likely abandon it. You can improve the page speed of your site by optimizing the sizes of its images, leveraging browser caching to minimize HTTP requests, and minifying code. Google’s PageSpeed Insights tool is a great way to measure your site speed and performance in mobile and desktop.
By acknowledging these common web development mistakes and making an effort to refrain from making them, you can provide your clients with high-quality websites that attract customers and make it possible for them to reach their business goals.