Best internet marketing firm for your startup

Best internet marketing firm for your startup

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4 SEO Tips for Local Contractors

SEO is imperative for local contractors who want to be found online. If you are a bathroom contractor in Raleigh, your goal should be for your website to appear whenever someone searches “bathroom contractor Raleigh” in Google. Here is a great list of SEO tips for local contractors that help your business succeed.

1. Use the Right Keywords on Your Website

Many local contractors fail to use the right keywords on their websites and wonder why nobody is finding them online. Rather than using keywords that describe your company, use keywords that your target audience would use to search for you.

For example, if you’re a plumber and service all of Charlotte, you should use keywords such as “plumber Charlotte,” “quality plumbing services Charlotte,” and “affordable plumber Charlotte.” You can create location specific pages to target keywords such as “plumber Ballantyne” or “plumber Dilworth” to further improve your local SEO.

2. Claim and Optimize Your Google My Business Page

One of the easiest ways to improve your SEO as a local contractor is to claim and optimize your Google My Business Page. Once you’ve claimed your page, be sure to select the right business category, add your local phone number, address, and business hours, upload a few quality photos, and include a unique description that describes what your business offers.

3. Constantly Update Your Website

Google rewards websites that are constantly active. This means, the more you update your website with valuable content, the higher your chances will be of ranking well. You can add a blog to your website and regularly update it with blog posts related to your industry. Constantly adding before and after pictures and reviews from satisfied customers can also improve your SEO.

4. Ensure Your Website is User Friendly

Websites that are confusing to use can deter potential customers and hurt your search engine ranks. To make your website more user friendly, you should ensure it’s responsive and loads quickly, include your contact information and social media icons in an easy to find area, make sure your content is easily skimmable, add a call to action button, and include a contact form that is easy for customers to fill out.

Although print ads, yellow pages, and television commercials may help you land new customers, almost all customers find contractors online these days, making a well-designed, SEO optimized website essential. By following the tips listed above, you can capture more customers online and meet your business goals.

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5 SEO Tips for Local Small Business Owners

As a small business owner, your goal should be to inform Google of where you are located and what you have to offer so that your business can appear in front of as relevant an audience as possible. You can accomplish this goal by implementing several local SEO tips. Keep reading to learn what these tips are so that you can increase your brand awareness and profitability without dishing out thousands of dollars on paid advertising.

1. Include NAP Information

Your site should include accurate “NAP” information (Name, Address and Phone Number). If your NAP information is inaccurate on your website, local citations, and social media pages, your business is less likely to show up in a local search. The global footer of your website is a great place for NAP information to ensure that it stays consistent on all pages. This helps the search engine crawlers can connect your pages together.

2. Solicit Customer Reviews

Online reviews are essential for any small business. They can let prospective customers or clients know whether your company is worth investing in while telling Google whether or not your business should be recommended to search engine users. By soliciting customer reviews, you can increase your chances of ranking high. Angie’s List, TrustPilot, Yelp, Google, and Facebook are all examples of sites you can use to capture customer reviews.

3. Use Local Keywords

The use of local keywords is imperative for any small business owner looking to improve their online presence. If you are a moving company in Los Angeles, be sure to use keywords like “Los Angeles movers, “Los Angeles moving company” and “Los Angeles professional moving services” throughout your web pages. In the event that your business serves multiple cities or areas, you should create unique pages of content targeting each city or area.

4. Claim Your Google My Business Page

You should claim your Google My Business page and update it to include your NAP information, website, hours of operation, and more. Google My Business will give you the opportunity to respond to customer reviews, share useful information, and stand out from competitors.

5. Take Advantage of Local Citations

Local citations which include your business’s NAP information are a great way for you to boost your authority and connect your business with the city or area you serve. Some of the most powerful local citation sites include BBB, HotFrog, Manta, MerchantCircle, ThumbTack, and SuperPages.
If you’d like for your business to thrive in local SEO, including NAP information on all of your pages, soliciting customer reviews, using local keywords, claiming your Google My Business page, and taking advantage of local citation will help you do so.

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5 SEO Tips for Local Small Business Owners

5 SEO Tips for Local Small Business Owners

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Top 5 Image Optimization tips for your Website

Top 5 Image Optimization tips for your Website

Image Optimization is one of the most important factors that you need to consider on your business website. Visit: