5 SEO Tips for Local Small Business Owners

As a small business owner, your goal should be to inform Google of where you are located and what you have to offer so that your business can appear in front of as relevant an audience as possible. You can accomplish this goal by implementing several local SEO tips. Keep reading to learn what these tips are so that you can increase your brand awareness and profitability without dishing out thousands of dollars on paid advertising.

1. Include NAP Information

Your site should include accurate “NAP” information (Name, Address and Phone Number). If your NAP information is inaccurate on your website, local citations, and social media pages, your business is less likely to show up in a local search. The global footer of your website is a great place for NAP information to ensure that it stays consistent on all pages. This helps the search engine crawlers can connect your pages together.

2. Solicit Customer Reviews

Online reviews are essential for any small business. They can let prospective customers or clients know whether your company is worth investing in while telling Google whether or not your business should be recommended to search engine users. By soliciting customer reviews, you can increase your chances of ranking high. Angie’s List, TrustPilot, Yelp, Google, and Facebook are all examples of sites you can use to capture customer reviews.

3. Use Local Keywords

The use of local keywords is imperative for any small business owner looking to improve their online presence. If you are a moving company in Los Angeles, be sure to use keywords like “Los Angeles movers, “Los Angeles moving company” and “Los Angeles professional moving services” throughout your web pages. In the event that your business serves multiple cities or areas, you should create unique pages of content targeting each city or area.

4. Claim Your Google My Business Page

You should claim your Google My Business page and update it to include your NAP information, website, hours of operation, and more. Google My Business will give you the opportunity to respond to customer reviews, share useful information, and stand out from competitors.

5. Take Advantage of Local Citations

Local citations which include your business’s NAP information are a great way for you to boost your authority and connect your business with the city or area you serve. Some of the most powerful local citation sites include BBB, HotFrog, Manta, MerchantCircle, ThumbTack, and SuperPages.
If you’d like for your business to thrive in local SEO, including NAP information on all of your pages, soliciting customer reviews, using local keywords, claiming your Google My Business page, and taking advantage of local citation will help you do so.

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Top 5 Image Optimization tips for your Website

Top 5 Image Optimization tips for your Website

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3 Web Development Mistakes to Avoid

Web developers are responsible for building websites that help businesses increase brand awareness and profitability. If you are a web developer, you probably spend the majority of your days writing code, collaborating with copywriters, graphic designers, and videographers, identifying and fixing issues uncovered by user feedback or testing, and converting content, graphics, audio, and video into compatible web formats.
Regardless of whether you’re a novice web developer or have been in the industry for years, you should make it a top priority to avoid these common web development mistakes.

 

1. Failing to Test All Major Browsers
Good web developers are aware of the fact that not all web browsers are created equal. As a web developer, you should always remember to test your site on Google Chrome, Mozilla Firefox, and Microsoft Edge. By doing so, you can ensure that your website looks, feels, and functions the same way in any web browser that a site visitor may be using.

2. Forgetting to Ensure a Site is Responsive
Due to the increasing popularity of tablets and smartphones over the past decade, you can expect the majority of your site visitors to be on their mobile device rather than desktop. Therefore, it’s imperative that any website you build is responsive. A single responsive site offers a variety of benefits including increased search engine visibility, consolidated analytics and reporting, and the delivery of quality content to any site visitor.

3. Ignoring Page Speed
Page loading time is vital for good SEO and a mobile friendly site. If your website takes too long to load, site visitors will likely abandon it. You can improve the page speed of your site by optimizing the sizes of its images, leveraging browser caching to minimize HTTP requests, and minifying code. Google’s PageSpeed Insights tool is a great way to measure your site speed and performance in mobile and desktop.
By acknowledging these common web development mistakes and making an effort to refrain from making them, you can provide your clients with high-quality websites that attract customers and make it possible for them to reach their business goals.

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