Design packages for your start up business

Design packages for your start up business

Welcome to 90 Degree Design. Our business start-up packages can help make the process of developing branding materials for your business a positive – EVEN FUN – experience! For more info call: 866-666-2476

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5 SEO Tips for Local Small Business Owners

5 SEO Tips for Local Small Business Owners

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Top 5 Image Optimization tips for your Website

Top 5 Image Optimization tips for your Website

Image Optimization is one of the most important factors that you need to consider on your business website. Visit: https://90degreedesign.com

5 SEO Image Optimization Tips

Images are an important aspect of any website. When used appropriately, they can entice site visitors, sell products and services, and much more. They also have the ability to improve a site’s SEO and draw in the right people from search engines. If you’re unsure of how to optimize your images in a way that will support your SEO efforts, you’re in luck because this handy guide will show you how to do just that.

1. Use Keywords in Image File Names

Prior to uploading any image to your website, you should make sure that it contains a keyword in its file name. For example, instead of uploading an image titled “picture123.jpg,” you should upload one that contains your keyword. If your keyword is cleaning services Denver, the image name can be “cleaning-services-Denver.jpg.” This way, you’ll increase your chances of ranking for the keyword cleaning services Denver.

2. Add Alt Text

If there’s an issue with an image loading on a website, alternative text or alt text will appear when a site visitor hovers their cursor over it. Therefore, it’s imperative that you add alt text to all of the images on your website. The alt text should be at least 125 characters long and contain a keyword that can be crawled by search engines.

3. Create an Image Sitemap

Image sitemaps make it easy for you to inform search engine bots of the images that you want them to crawl and index. If your site is in WordPress, the Yoast SEO plugin is a wonderful resource that will make it a breeze to create your image sitemap.

4. Reduce Image File Sizes

Websites that load faster are likely to rank higher than those with slow loading times. Since images with large file sizes can cause your website to load slower, it’s vital that you scale your images to the size you want them to display. The “Save for Web” command in Adobe Photoshop is an easy way to reduce image file sizes because it will allow you to adjust your image to the lowest acceptable file size while still ensuring image quality.

5. Use the Appropriate File Types

All images on your website should be in JPEG, GIF, or PNG formats. JPEG files are preferred for most images because they can be small yet high in quality. GIF files can bring clarity to plain website images like buttons or icons. PNG files are increasing in popularity because they allow for quality images which are not lost when re-saving.

Now that you are aware of how to effectively optimize your images for SEO, there’s one thing left for you to do: implement these tips!

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5 Overlooked SEO Tips

SEO is essential for businesses of all shapes and sizes. If you are a business owner who is currently using SEO strategies to capture new customers online or are interested in using SEO to help your business grow, you should make every effort to take advantage of the five commonly overlooked SEO tips listed below.

1. Use Images to Boost Rankings

All too often, website images are not optimized. In addition to optimized content, optimized images can improve SEO. All images should be sized appropriately and include proper alt tags that describe what they are showing. It’s a good idea to use keywords in alt tags so that your images rank for the keywords you are targeting.

2. Link Internally

While you may be focused on earning quality backlinks from other websites, you may be forgetting to link to pages on your own website. This is known as internal linking and can be very beneficial for SEO. If possible, include 3 to 4 internal links per page of content and use long tail keywords in the anchor text.

3. Ensure Fast Load Times

If your website takes forever to load, your rankings may suffer. Therefore, it’s essential that you ask a developer to help you ensure your website loads at a lightning-fast speed. A developer can speed up your site by minimizing HTTP requests, reducing server response time, enabling browser caching and compression, resizing images, and reducing plugins.

4. Implement HTTPS

HTTPS is a protocol that is designed to keep websites secure. Website visitors value secure connections, especially when they will be inputting private information. That being said, websites that adhere to best practices for user experience are more likely to rank higher in search engines.

5. Avoid Duplicate Content

You should go through every page of your site and make sure that the content is 100% original. Whether the duplicate content comes from within your domain or outside of your domain, your rankings may drop. To avoid duplicate content, you can consolidate similar pages, create unique title tags and meta descriptions, and use 301 redirects as well as canonical tags. By taking advantage of these overlooked SEO tips, your business can enjoy an increase in website traffic in addition to greater brand awareness and improved conversion rates.